It’s a Brave New World.
The script has been rewritten, and many organizations feel challenged to face today’s unprecedented disruptions. Uncertainties about the future are exacerbating anxious feelings, and many wonder if things will ever get back to the way they were.
But “getting back” is not the most productive strategy. Retooling your brand communications to thrive forward, toward new and bigger opportunities, is.
The Future Ain’t What It Used To Be.
Maybe that’s not such a bad thing. Many organizations are operating with models that may no longer be effective. The imperative calls for expanding your brand’s reach and impact beyond where it is today.
Expanding one’s digital platform and access may be part of the answer, but in their rush to develop engaging content and more immersive online experiences, many organizations miss the necessity to redefine their own purpose.
Striving For Differentiation, Meaning, and Relevance.
Every organization, regardless of size, provenance or means, deserves to be well-branded, strategically, creatively, and affordably.
We diligently balance market factors, purpose and organizational competencies as the co-foundation of your brand communications program, to generate trust, build relationships and ensure the connection between brand and purpose is made clear to your audiences.
Beyond engaging content and digital experiences, Retool Lab helps organizations rethink their strategy, retell their story, and retool their brand.
Develop the tools you need to thrive forward.
With Retool Lab, everything begins with a conversation, and not with an expansive (or expensive) and overblown process.
Our Services
Optimization | Your Brand, Only Better
A new narrative reframed around a renewed purpose and promise; casting a fresh light on the value and relevance of your products and services. Leverage existing visual, verbal, and market equity assets, redefine your market, brand positioning, value proposition, and promise.
Primary and Secondary Research
Customer / Audience Personas
Strategy and Positioning Shift
Business Modelling
Go-To-Market Strategy and Planning
Tone-of-Voice Alteration
Brand Narrative
Values Alignment
Brand Governance
Communication and Messaging Strategy
Visual Language Update
Portfolio Architecture / Rationalization
Invention | Refresh or Start Fresh
A unique and powerful brand identity as a clear expression of your values and promise to your key audiences. A distinctive visual style based on a unique personality, or even on a new name. An identity that helps your brand reach its goals, and is simple for your team to implement.
Brand Identity Audit
Brand Strategy and Positioning
Messaging Strategy
Brand Naming
Brand Identity Signature (Logo)
Visual Identity and Design System
Brand and Visual Identity Usage Guidelines
Tagline Generation
Brand Language/Verbal Branding
Web, UI/UX and Digital Design
Employer / Employee Branding and Engagement
Validation Research
Brand Launch and Communications
Activation | Putting your Brand to Work
Spread your message, tell your story, manage your reputation, cultivate relationships and create a strong impression in the marketplace. We use our wide breadth of expertise to help you get business results by putting your brand to work in the market.
Comms Strategy and Planning
Brand Messaging
Engagement Strategies
Social Media Strategy
Inbound Marketing and Content
Print, Digital and Motion Graphics
Advertising, PR and Marketing Support
Signage and Branded Environment
Packaging and Display
Brand Governance Guidelines
Systems and Assets Production Management
Employee Brand Coaching
Leadership | Engage with Unique Ideas
People trust leaders. A brand rooted in leading ideas is the catalyst for success. Use your unique knowledge and ideas to engage with audiences far and wide with an arsenal of tools to keep them interested in your work and in supporting you. Carve out your leadership space and build a brand that says leadership.
Organizational Knowledge and Content Audit
Competitive Knowledge Audit and Analysis
Audience Definition / Persona Research
Workshop Content Ideas
Leadership Manifesto / Organizational Purpose
Ownable Leadership Branding Space and Scenarios
Expertise and Staffing / Resourcing Requirements
Operations, Communications and Culture Alignment
Brand Building Strategies and Planning
Content Execution and Program Management
